Walmart • Responsive Web • 2023 — 2024

The world’s largest retailer is investing in social shopping to stay competitive as the Creator economy reshapes e-commerce.

As Founding Principal Product Designer, I transformed a barebones white-label platform for making Storefronts and affiliate links into a scalable, high-quality in-house experience—driving a 13% user satisfaction increase, far exceeding revenue goals, and securing a Forbes partnership on the creator economy’s future.

I led a team of designers to define the vision, craft the strategy, and sell it to leadership—navigating complex stakeholder demands in an ambiguous problem space to build a seamless, scalable solution.

Key features: Storefronts, Affiliate Linking, Products page, Analytics, and Help Center.

I share more details about my process below: